First part of the text discusses the onset and development of posthumanism as a philosophical and cultural movement focused on gradual man – machine convergence, the following part then presents its reflection within the work of selected performance artists. This paper suggests a convenience of artistic approach to scientific research, while attempting to embody a theoretical concept of posthuman within the performance art practice. List of Chapters Introduction: The Personal as Political in the Age of the Global Brand Chapter 1: Keeping it Real on the Web: Authenticity, Celebrity, Branding Chapter 2: I’d Rather be a Camgirl than a Cyborg: The Future of Feminism on the Web Chapter 3: Being and Acting Online: From Telepresence to Tele-ethicality Chapter 4: The Public, the Private and the Pornographic Chapter 5: I am a Network: From ‘Friends’ to Friends Conclusion: Moving from ‘Sisters’ to Sisters It offers fresh historical and contemporary analysis to the fields of internet, media, film, cultural, or women’s studies. One of the chief questions asked is: Why are women encouraged to express themselves through confession, celebrity and sexual display, yet punished with conservative censure and backlash when their representation becomes ‘too much’ to handle? Fundamentally, though, Camgirls is about the construction and presentation of the self in the online era - about how we establish and maintain ourselves as people and as personae when we live our lives online. The book’s ideological agenda stems from feminist theory, and in part, Camgirls is about gender, sex, and sex as work. Without a doubt, they helped usher in today’s era of ‘microcelebrity’: a time in which everyone has the potential to be famous-to fifteen people. To their detractors, they are annoying, narcissistic and often obscene. To their fans, camgirls are honest, refreshing, and even revolutionary. Highly relevant to those studying social networks today, Camgirls is book about how self-branding and community operate online. Out of commitment to this multi-year ethnographic project, the author lived with a web camera in her house for a year, functioning as an ersatz camgirl herself. Camgirls: Celebrity and Community in the Age of Social Networks chronicles the lives of some of the earliest camgirls, considering them as beta-testers for both technologies and social issues that today dominate our media landscape. All of them owe a debt to camgirls: women with web cams who pioneered the self-documentation craze which now dominates sites like Facebook, LiveJournal and YouTube. Day after day, hour after hour, they display their most intimate moments for anyone with an interest in watching. Description More women than ever are choosing to live their lives in public on the Web.
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